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KMID : 1150720210100040001
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Integrative Medicine Research
2021 Volume.10 No. 4 p.1 ~ p.1
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Communication vs evidence: What hinders the outreach of science during an infodemic? A narrative review
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La Bella Epaminondas
Allen Claire
Lirussi Flavio
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Abstract
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Background: The COVID-19 pandemic is placing significant pressure on national and international health organizations and the measures taken to combat it are having many impacts beyond health. At the same time, misleading communication practices and what has been called an “infodemic” by the World Health Organization have been hampering the uptake of coronavirus-related scientific information. Moreover, public awareness about the dangers of the infodemic remains poor, and misinformation may lead to hazardous behaviours. We therefore analysed factors potentially undermining communication of scientific evidence and proposed strategies to counteract this phenomenon.
Methods: We sought official academic and institutional publications of any type, published in English and analyzed their approaches to communication used during the pandemic.
Results: The factors that might undermine appropriate communication include but are not limited to (a) the exponential increase of COVID-19-related publications, often including biases in the peer-review and editorial process; (b) the role of traditional media; (c) politicization of the virus; and (d) the impact of social media. We argue that evidence synthesis and knowledge translation are useful tools to communicate accurate scientific evidence to decision-makers.
Conclusion: Clear and concise messages in this form can help decision-makers to interpret data correctly, take consequent actions, and avoid being compromised by low-quality or even misleading information.
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KEYWORD
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Infodemic, Evidence-based, Scientific communication, Social media
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